The wholesale e-commerce portal allows Grand Foods’ clients to place their orders 100% online and access a complete catalogue of over 1,000 products. The main objective: improve wholesale customers purchasing experience & use the new platform to expand the company’s customer reach.
Peercore worked with Grand Foods for 5 years providing solutions for order processing, warehouse management, salesforce automation & more and was trusted to conduct this implementation.
Grand Foods, Australia’s leading importer & distributor of Turkish & Mediterranean food and beverage products, introduced their new wholesale e-commerce store: https://store.grandfoods.com.au/.
By logging into Grand Foods online store, wholesale customers can see their previous orders and discover new products, promotions, & bestseller items.
Besides, they can repeat & edit orders, start new ones and complete payments 100% online.
According to Ugur Kahveci, Operations Manager at Grand Foods, “One of the main objectives was to give our customers more control over their ordering and improve communications along the sales process.
Our other purpose was to create a platform that we could utilise as a channel for potential customers to browse our product range and in a way authenticate us“.
While working together, Grand Foods and Peercore took the time to research the customer base and understand what the actual requirements were before creating a list of requirements and details that the e-commerce platform would feature.
“One of the main features that we needed was that customers should have the ability to order anytime anywhere, with all the relevant information for them available on check out. Furthermore, with +1,000 products in stock it is impossible for our sales reps to sell and mention all the products when they meet a client.
The e-commerce store gives our customers the possibility to discover new products at their own time & navigate through the images and characteristics of each of them.
For us, this means that we can gain new opportunities of selling products that otherwise would be impossible“, added Ugur Kahveci.
“The reason why we chose Peercore is that I know that they have the right attitude to
face new projects.
In such a competitive market, it is key to partner with a company that understands deeply our business and that’s what happens with Peercore.
Besides, this e-commerce is linked with our previous systems: inventory management, accountancy and CRM and they were able to complete this integration and have everything done in a really short period of time“, concluded Ugur Kahveci.